Chapter 9: Twitter Emerges as News Source for Iran protesters

Vignette

1. Many people question the value of Twitter’s goal of helping people stay connected in real time. Do the events in Iran illustrate the potential value to society of social networking tools such as Twitter? Are there other ways that Twitter and other social networks could be used by people and organizations to add real value?

Twitter is owned by the company called Obvious. They don't have many products, just Twitter. They operate a blog. [ It was opened publicly in July 2006 and its their only international product currently.  

http://www.weegy.com/?ConversationId=65879100

2. How trustworthy is the information one gleans from social networks such as Twitter?

Twitter is owned by the company called Obvious. They don't have many products, just Twitter. They operate a blog. It was opened publicly in July 2006 and it’s their only international product currently.

http://wiki.answers.com/Q/Who_owns_Twitter#ixzz1uERcDbR7

Social Networking Disasters for Dominos

Discussions Question:

1. Some observers believe that if an organization does not respond to an attack on its brand within the first 24 hours, then the damage has been done—lack of management response is judged as an admission of guilt. Others feel that some time is required to gather facts and figure out what happened before responding. With the advantage of 20/20 hindsight, how might Domino’s have reacted more effectively?

2. Do you find it unusual that Domino’s response was primarily through the online media rather than the usual printed press releases? Does this seem an effective and appropriate way to respond under these circumstances? Why or why not? Does Domino’s use of the online media set a precedent for others to follow in the future?

3. Identify three lessons that other companies could learn from Domino’s experience.