Thursday, May 17, 2012

Chapter 10: Ethics of IT Organizations

Vignette

1. How can an organization ensure that all the members of its supply chain will behave ethically?

I think by having human resources practices training ensures that all the members know how to make ethical decisions and establish standards. The first thing a member should do is clearly lay out to everyone what the standards of ethical behavior are. Then, it's important to begin an open discussion with all the other members about what exactly it means to say you will work and behave ethically. One expert recommends that while determining what it means to be ethical, you should also use team agreements. These agreements make statements about what members promise they will and will not do in regards to other team members.

2. What responsibility does an organization have to ensure that its suppliers and business partners behave ethically?

I think important thing to do is to get close with your suppliers and business partners in order for the organization to ensure the behavior of it, also I think by making sure the secrecy of the trade secrets of an organization because once the supplier and your business partners gain idea about the trade secrets of an organization or your organization they might behave unethically.

Manufacturers Compete on Green Computing

Discussion Questions:  

1. How have green computing efforts lowered the total cost of computer ownership? 

As a result of green computing efforts, the Total Cost of Ownership (TCO) of servers and computer systems has decreased significantly over time. [Each of green computing 93%+ efficient systems, comparing to others equipped with traditional 70% to 80% efficient power supplies, can save up to $200 to $500 per year depending on configuration and usage. Alternatively, this savings can provide a reduction of more than half a metric ton of carbon dioxide emissions from the generation of electric power from fossil fuels. These savings add up quickly when a Super Blade chassis is fully populated with 10 servers. By eliminating the overhead in 1U discrete servers and using high-efficiency (up to 93%) power supplies, the Super Blade? can save customers between $700 and $1,000 per year in power - even more when lower cooling costs are included. And the carbon dioxide emissions are reduced by more than 5.5 metric tons - the equivalent to planting 1.7 acres of trees.]

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2. Which approach can yield greater benefits-building greener computers or implementing programs that change users’ behavior so they operate their computers in a more responsible manner?  Explain your response.

In my opinion implementing programs that change users? behavior so that they operate their computers in a more responsible manner is the best approach that can yield greater benefits, in the manner that such programs will definitely change the attitude of every individual in the working environment with regards to operational procedures of computers thus resulting to responsibility education to the manpower through green operation that will in turn minimize the greenhouse effect to the whole world itself.

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3. Do research at the EPEAT Web site and determine which computer manufacturer currently has the best green computing ratings.

Dell

Dell has introduced an ultra-green desktop computer called the Studio Hybrid. Its greenest desktop computer to date, the Studio Hybrid is Energy Star 5.0 qualified, has an 87% efficient power supply and an EPEAT gold rating. The Dell Studio Hybrid can be customized with interchangeable sleeves; there's even a sleeve available that's made from renewable bamboo. Dell has also made other strides toward becoming a greener technology company. Each year since 2004, Dell has increased its investment in renewable energy from wind, solar and natural gas capture. Dell has also made significant efforts to reduce its greenhouse gas emissions. Dell offers free recycling of Dell computers and will recycle other computer brands for free with purchase of a new computer. Dell also accepts donations of working computers from companies all around the world.

Apple

Apple is has begun to make many of its green computers with recyclable materials such as aluminum, polycarbonate and glass. Apple has made efforts to remove toxic substances, such as brominated fire retardants (BFRs), polyvinyl chloride (PVC), arsenic, lead and mercury from its products. Since 2008, the Apple MacBook Pro has been free from each of these dangerous environmental pollutants. By 2009, all Mac notebook and desktop computers had earned an EPEAT gold rating. The Apple MacBook Air, MacBook Pro and iMac and other Apple models also meet Energy Star 5.0 guidelines. Another green computer made by Apple is the Mac Mini, which is an extremely energy-efficient desktop computer. The Mac Mini uses less than 14 watts when idle, and is free from BFR, PVC and lead. Like Dell, Apple will recycle any computer for free with the purchase of a new computer. Apple has recycling programs in most of the countries where their products are sold.

Lenovo

Lenovo uses post-consumer recycled materials such as plastic water bottles in the manufacture of its green computers. Lenovo also uses recycled and recyclable materials for its product packaging. Lenovo was the first to earn an EPEAT gold rating for a computer monitor. Many Lenovo computer models, such as the IdeaPad and the ThinkCentre meet Energy Star 5.0 requirements. All Lenovo ThinkPad laptop computers contain 85% recyclable materials and have achieved an EPEAT rating of either silver or gold. Through its Eco Take Back program, Lenovo offers free recycling of all of its computers and other electronic products for small businesses and consumers in the United States. This green technology maker also has recycling programs in countries throughout the Americas, Asia and Europe

 

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